Twitch Is Experimenting With “Stream Display Ads,” Which Are Less Intrusive To Viewers

Twitch is working on a new advertising strategy.

Twitch Is Experimenting With Stream Display Ads, Which Are Less Intrusive To Viewers
image from Twitch

Twitch is altering the way adverts appear during live streaming. Stream Display Ads, a new ad style from the streaming titan, was launched today. This new structure will result in a “less disruptive” ad, allowing fans to continue watching and listening to their favorite creator without interruption.

Twitch introduced the experimental new Stream Display Ad. The video depicts a Twitch feed where an ad appears. The ad scrolls up from the bottom, slightly decreasing the video but not completely covering it. While the stream continues, the ad remains hidden behind it. When the ad is finished, the video re-formats to its normal size and scrolls back down. As promised, it’s a less obtrusive ad format.

These 10-second display advertising will appear on channels as part of the new Stream Display Ads. Viewers will be able to see and hear producers while the ad is playing, which is a significant improvement over prior adverts that blocked a significant chunk of a video. To use them, creators will not need to do anything special.

Twitch did state, however, that this new ad style is an optional feature that artists can choose to use or not. Twitch has stated that creators would continue to get ad income for each Stream Display Ad that is broadcast. Ads are, after all, a crucial element of the platform, as the streaming giant pointed out.

Twitch produced this new experimental format after receiving input from the community. Twitch referred people to UserVoice, a Twitch platform that allows users to share their ideas and propose changes, in another Tweet. Containing 1,722 votes from the community, the top option for improving ads was for Twitch to cease banning videos with adverts. It turns out that when something spectacular happened on a stream, many people would be obstructed by an ad and miss it.

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