The majority of content creators are unlikely to care why you unsubscribed.
Twitch has just implemented a new feature for content creators. Subscribers who unsubscribe from a channel will now be asked why they’re unsubscribing, and their responses will be aggregated and visible by content creators. Twitch claims that this tool has long been requested so that content creators may better serve their audience, however it appears that the data is only available to the bigger channels.
When a subscriber clicks the unsubscribe button, they will now be presented with a survey in which they will be asked to explain why they are leaving. The user’s selection is then sent to the content creator, who can view all of that data in their Channel Analytics tab in a big chart. Those reasons can include a change in payment method, wanting to subscribe month-to-month, a conflict with the streamer’s schedule, financial reasons, or the ever-fashionable “other.”
Twitch appears to believe that a change in the viewer’s timetable is what eventually leads to the most cancellations, while many Twitter answers suggest that financial concerns are a greater issue in today’s economy. In any instance, there is very little the content creator can do to keep these subscribers from leaving, therefore having this data available will be ineffective.
Most streamers recognize that paying for Twitch content isn’t something that everyone can afford, and while they’re disappointed to see paid subscribers go, everyone realizes that you have to look after yourself. Some Twitch streamers have even gone so far as to limit the amount of money someone can donate in tips.
The hate raids that have been targeting marginalized broadcasters for some time now are a much bigger problem for the network. Twitch has been chastised for not developing stronger tools to shield streamers from hate raids, but the network finally responded to that criticism earlier this month with an AI-powered tool that prevents negative actors from accessing a streamer’s chat.
It’s too early to know how effective Suspicious User Detection is at averting hate raids, but if it succeeds, we’re confident Twitch will begin 2022 with some encouraging data. And if not, users will simply have to keep posting techniques for dealing with naysayers.